11+ Best Google Analytics Courses 2024 [Free + Paid]

Best Free Online Google Analytics Courses

If you are seeking out the best Google Analytics courses so you can make data-driven decisions for your website, you’re in the right place!

Below, you will find a wide range of beginner Google Analytics classes that will teach you the ins and outs of this online tool so you can get more traffic, improve SEO, conversions, session time, and have a better understanding of your website.

Also, many of these courses are taught by industry experts and offer many real-world scenarios and actionable tips that you can start implementing immediately. Let’s get started!

Table of Contents

Top 11 Free Best Google Analytics Courses & Training 2024

1. Fundamentals of Google Analytics (Skillshare)

First on my list is a popular beginner online Google Analytics course that will teach you how to get the best insights out of your data! You’ll also be joining a community of 12,000 students who have completed this free class that comes highly recommended!

Your instructor for this course will be Jeff Sauer, a Google Analytics expert with over 2,000 followers on Skillshare. Jeff is the founder of Jeffalytics, an education company that teaches various online courses in this domain.

In this short 1-hour class, Jeff will teach students the basics of making data-driven decisions to further their business with topics like segmenting an audience, tracking the performance of campaigns, making use of social reports, developing dashboards, and heaps more!

So if you are a blogger, small business owner, eCommerce website owner, this class will give you the tools to read and take action on your data.

Currently, you can find this online course hosted on the global online learning platform, Skillshare. There are over 29,000 other courses available on the platform, plus you get a 1-month free trial as a new user! All in all, a great beginner course to level up your Google Analytics skills!

Beginner level
1 hour long
Taught by Google Analytics expert
Free 1-month trial of Skillshare Premium
Thriving community of 12,000+ students

Activate FREE Skillshare Trial

2. Google Analytics for Beginners (Google Analytics Academy)

For the next online course on my list, I’ll be taking you straight to the developer of Google Analytics – you guessed it – Google’s Analytics Academy. In this beginner-level online course, you will learn everything about setting Analytics up and tracking data, from the creators of this service.

In this online class, you will be instructed by Justin Cutroni and Krista, a software engineering duo at Google who have a strong expert-level understanding of Google’s Analytics service and share their knowledge through Google’s Academy.

Through 5 hours of on-demand video lessons, students will learn how to create an account, write the code to track data, implement filters for data, navigate the Analytics interface, develop dashboards to make tracking and evaluating easier, analyze various behavior reports and campaign data, and much more!

The best part is that you can take this online Google Analytics course for free, and earn a certificate of completion once you’ve passed the assessment! Overall, one of the top Google Analytics classes taught by nonother than Google!

Beginner level
5 hours long
Taught by experts from Google
Free of charge
Certificate of completion

Visit Analytics.Google.com

3. How to use Google Analytics to set your SEO strategy (Skillshare)

If you’re interested to learn how to optimize your website so it ranks highly in search results in order to direct traffic to it, this great online Google Analytics course will teach you how to implement a killer SEO strategy!

As for your instructor, Marjet Wullink, an SEO specialist with over 10 years of practical experience, will be teaching you in this online course. Marjet has helped over 200 entrepreneurs market their businesses effectively by improving the SEO of their websites, so you are in great hands!

In just an hour, this online Google Analytics course teaches students how to get started with SEO by setting up Google Analytics for their website. Along the way, you will learn what an SEO strategy really is, how to analyze website pages, how long visitors stay on pages, 301 redirects, time on page, returning visitors, and more.

Access this course without paying anything by taking a free 1-month trial of Skillshare Premium currently up for grabs. This is a deal too tempting to resist!

Beginner level
1 hour long
Taught by SEO specialist with 10+ years of experience
Free 1-month trial of Skillshare Premium

Activate FREE Skillshare Trial

4. Google Analytics Essential Training (LinkedIn Learning)

In the modern world, you either make data-driven decisions or get left behind by your competition. So, if you want to equip yourself with the Google Analytics skills needed to thrive in today’s online world, this beginner-level Google Analytics course from LinkedIn Learning is not to be missed!

Corey Koberg, a Google-certified trainer in Google Analytics, will be teaching you in this course. Corey has worked for companies like Intel, Qualcomm, and Compaq, and now shares his analytics expertise with his clients in his consulting practice, as well as with you as his student!

Once students have completed this 2 ½ hour class, you will be capable of setting up your own Google Analytics account, navigate the interface with ease, make time-based graphs of data, filter and segment data into various categories, generate different kinds of reports, and tons more.

If you’re a new user on LinkedIn, there’s excellent news for you – you’ll be able to take this online course for free, and earn a certificate of completion at the end!

Beginner level
2 ½ hours long
Taught by Google-certified trainer
Free access for new users
Certificate of completion

Activate 1-Month FREE Trial

5. Google Analytics Certification: Become Certified & Earn More (Udemy)

One of the best ways to level up your skills and further your career in digital marketing is to acquire the Google Analytics Certification, a proven industry benchmark for expertise. This beginner-level online Google Analytics course on Udemy will fully prepare you to take the test, and ace it.

Your teacher for this class will be Daragh Walsh, a Google-certified marketer who has published 12 marketing-focused online courses on Udemy. Daragh has also taught close to 1 million students, earning an average instructor rating of 4.4 stars.

Spanning 2 hours of on-demand video, you will be taught all the essential skills needed to confidently take the certification exam and pass it on the first try. Students will also earn about setting up an account, implementing a stream of incoming data, and how to generate various reports.

As part of this online course, you will have access to over 200 sample questions and a full-length practice test. Now, this is what you call a complete package! Overall, this is one of the best online Google Analytics courses for those wanting to become certified in GA.

Beginner level
2 hours long
Taught by Google-certified marketer
Full lifetime access
Certificate of completion
1 full-length practice test

Visit Udemy.com

6. Ultimate Google Analytics course + 50 practical tips (Skillshare)

Next on my list is a comprehensive Google Analytics course that will teach you loads of practical techniques to speed up your path towards analytics mastery.

As for your teacher, Pavel Brecik, a web analytics, and data-driven marketing expert will be teaching you in this online course. Pavel has also worked for some top Czech digital marketing agencies such as h1.cz and Mall Group.

Through 4 ¾ hours of video lessons, Pavel will teach you how how to view metrics like keywords, traffic sources, how to implement segmentation, browser data, device data, mobile users, session time, audiences, geographic locations, conversion goals, finding outdated content, and tons more!

Once you’re done with this online course, you’ll be armed with 50 practical tips that you can start implementing right away to take your business’s outreach to the next level!

Beginner level
4 ¾ hours long
Taught by web analytics expert
Free 2-month trial of Skillshare Premium
50 practical tips

Activate FREE Skillshare Trial

7. Google Analytics for Beginners | Hands-On Training Course (Udemy)

If you’re looking for hands-on Google Analytics experience to really refine your skills, this beginner-level class taken by 27,000 other students is not to be missed!

As for your teacher, you will be guided by Daragh Walsh, a Google-certified marketer who has worked at top companies like Amazon and Hertz. Daragh is also a bestselling instructor on Udemy who has taught close to 1 million students.

In this 2 ½ hour GA course, you will learn the fundamentals of Google Analytics from one of the best in the field while doing several hands-on exercises along the way. You will go over topics like quickly setting up your analytics account and data streams, filtering data the right way, and analyzing various reports among many other modules.

There’s no need to worry that your concepts will get rusty over time – you’ll have full lifetime access to this online course, so you can come back to review topics any time you want! Overall, a value-packed online course for learning Google Analytics!

Beginner level
2 ½ hours long
Taught by bestselling Udemy instructor
Full lifetime access
Certificate of completion

Visit Udemy.com

8. Advanced Google Analytics (Google Analytics Academy)

Have you already completed Google Analytics Academy’s introductory-level course and want to take it to the next level? This advanced-level online Google Analytics course is your next step! By completing this online course, you’ll find yourself able to leverage Google’s most powerful tools.

Instructors for this online course will be provided to you by Google itself. You will be taught by experts who have strong back-end knowledge of how Google Analytics is built from an architecture and processes perspective.

Once you’ve gone through the 5 hours of video lessons in this online course, you will find yourself capable of making better quality decisions on what data to keep, and what insights to depend on. You will learn advanced analysis and marketing tools like custom reports, dynamic remarketing, and much more.

Although you will earn a certificate of completion at the end of this free-of-any-charge online course, you can even go on to take the Google Analytics Certification Exam!

Advanced level
5 hours long
Taught by instructors from Google
Free of any charge
Certificate of completion

Visit Analytics.Google.com

9. Advanced Google Analytics course (Skillshare)

Next up is an excellent online Google Analytics course if you’re already comfortable with the basics and now want to take your Analytics skills to new heights. Take this intermediate-level online course to master highly-effective Google Analytics techniques!

Pavel Brecik, a web analytics evangelist and data-driven marketing specialist, will be teaching you in this online course. Pavel is based in the Czech Republic and has worked for top Czech firms in the digital marketing space such as h1.cz and AVG Technologies.

In this approximately 4 hours long online course, you will learn to better understand the data you’re getting. You will go through topics like attribution, assisted conversions, dimensions and metrics, scopes, top conversion paths, and much more.

Here’s a life-hack: you can sign-up for a free 1-month trial of Skillshare Premium and access this course, along with hundreds of others. It all depends on how fast of a learner you are!

Intermediate level
4 hours long
Taught by data-driven marketing specialist
Free 1-month trial of Skillshare Premium

Activate FREE Skillshare Trial

10. Google Tag Manager Fundamentals (Google Analytics Academy)

Online entrepreneurs can find themselves burdened by managing e-commerce, advertising, and analytics all at the same time. If you’re looking to make your Google Analytics skills more efficient and effective, you’ll want to get enrolled in this free online Google Analytics course.

You will be provided with instructors for this online course by Google. You can be sure that you will receive the most accurate and high-quality information, coming straight from the company that built this powerful service.

Through 5 hours of video lessons in this advanced-level online course, you will learn the basics of keeping track of various tags on the same website efficiently. You will learn how to set up Google Tag Manager, collect data through layers and events, implement more tags for marketing, and much more.

At the end of this online course, you’ll get a certificate of completion which you can share with your network to let them know of your Google Analytics mastery!

Advanced level
5 hours long
Taught by instructors from Google
Free of cost
Certificate of completion

Visit Analytics.Google.com

11. Advanced Google Analytics (LinkedIn Learning)

Ending on a high, this excellent advanced-level online Google Analytics course on LinkedIn will help you unlock the full potential of this powerful tool and turbocharge your business’s growth. Over 18,000 professionals have benefitted from the contents of this online course, and you can join them!

You will be taught in this online course (produced by Madecraft, an innovative online education company) by Brad Batesole, a renowned marketing thought leader. Brad is the Chief Learning Officer at Madecraft and has over 15 years of professional experience.

In this 1 ¼ hours long online Google Analytics course, Brad will teach you how to use advanced techniques and functionalities in Google Analytics to extract high-quality insights from your website data. You will learn about tracking users, event flow reporting, WordPress integration, creating and applying segments, and much more.

Once you’re done with this online course, you’ll get a certificate of completion to share with your network to show them the major upgrade you’ve made to your skillset!